Real estate SEO case study
Award-winning real estate SEO and NRI demand.
A location-led SEO strategy grew Omaxe's organic traffic 72%, lifted business queries 142%, and drove a 111% rise in international enquiries from NRI markets.
Organic traffic growth
2023–24
Business queries
17,456 in the year
International enquiries
NRI markets
01 / The challenge
Competing city by city in Indian real estate.
Indian real estate search is intensely local: buyers search by city and project area, not by developer alone. Omaxe needed visibility across multiple distinct markets simultaneously.
There was also a substantial non-resident audience researching Indian property from abroad — a segment with different search behaviour and different trust requirements.
02 / What we did
Location targeting and intent-led content.
Full website revamp
Rebuilt to be SEO-friendly and aligned with search best practice, replacing a legacy site that was holding rankings back.
Location-based targeting
Dedicated pages and campaigns for priority markets including Lucknow and Chandigarh, plus project-area-specific landing pages.
Intent-led content & keywords
Dedicated blogs and high-intent keyword optimisation matched to how buyers actually search at each stage of the funnel.
Global SEO for NRI markets
A dedicated international search strategy targeting non-resident Indian buyers across the US, UAE, Canada, UK and Australia.
03 / Results
72% more traffic, 142% more business queries.
Organic traffic grew 72%, from 222,962 to 383,864 visitors. Business queries rose 142% to 17,456 in the year, and the rebuilt site won Best Real Estate Website from ET.
The international results were the standout: traffic and queries from NRI-dominated markets rose by an average of 89%, driving a 111% increase in international business enquiries.
89%
Average rise in traffic and queries from NRI-dominated markets.
| Metric | Before | After | Change |
|---|---|---|---|
| Visitors (annual) | 222,962 | 383,864 | +72% |
| Sessions | 309,333 | 519,156 | +68% |
| Business queries | 7,199 | 17,456 | +142% |
| International enquiries | — | — | +111% |
Figures compare one 12-month period against the next, measured in Google Analytics.
Client review
“An ever-energetic team with the true essence of timelines & technology as well as in-depth knowledge — this is what I can say for team DigiStreet. The swiftness and efficiency with which DigiStreet has completed the project well on time is truly commendable. Omaxe's relation with DigiStreet has further strengthened with this project!”
Mr. Deepak Rawat
Product Head – Marketing, Omaxe Group
This project was delivered by DigiStreet, part of the Growth Intellects group. Performance figures shown are as reported by DigiStreet, measured in Google Analytics.
Want results like this for your real estate brand?
Tell us about your markets and goals — we'll map out where the fastest wins are.
Get my free growth plan